Mood board apps have different ways of letting you save photos. In many ways, a similar process happens when you create a mood board online. If you’re making physical mood boards, all it takes is cutting out photos from books and magazines and pasting it onto the boards. How Do You Make a Mood Board for a Photoshoot? But the most popular and familiar to most people is, of course, Pinterest! There are plenty of apps that can help you create mood boards. But it should still align with your understanding of how the pictures should look in the end, based on the information provided. You also may want to make more than one mood board for the client to select.Įach board should reflect a different brand concept. Too many images can dilute the essence of the feeling and atmosphere you are trying to get across. When it comes to mood boards, less tends to be more. Try to stick to this range for the number of photos in your mood board. When agencies send photographers mood boards, they usually contain 5-15 images. These include lighting style, colour, atmosphere, or texture. Start by collecting many pictures that have the elements you want. These photos are supposed to represent the qualities of the brand or the desired aesthetic. They will often contain elements that will not appear in the final images. Mood boards are not about finding visuals to copy but to inspire. You can do also do boards for anything from food to fashion photography. So creating a colour mood board may be your best course of action.īut of course, colour mood boards are just one option. Think mauve and lavender, or how they differ from purple. Or they do not know the words to describe certain tones within a colour range. Your idea of “dark and moody” food photography might not be someone else’s idea of dark and moody. Words like “fun”, “bold”, “clean” are too abstract and can mean different things to you than they do to your client.Īnother important point is that people see colour differently. Language is not the best way to express what the eyes should see. When it comes to working with clients, this is especially true. There is an old saying: “ a picture is worth a thousand words“. What Are the Benefits of Using a Mood Board? It’s up to you to determine how a mood board can help you get your creative juices flowing.
But you may also want to make mood boards for your personal projects or shoots. You may send them to people involved in a shoot or project for feedback or collaboration.Ī mood board is necessary when working with clients. But these days mood boards are usually virtual. Sometimes you may want to create a physical board from magazines and other print media. People use it extensively in design and photography to help define the visual direction of a project. One way to help everyone understands your visual aesthetic is to create mood boards.Ī mood board is a collection of images gathered together into collage form. And often, you’ll find yourself working with other people to fulfil a project.
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